There are a lot of factors that SEO Philippines takes into consideration to top SEO ranking. Social media may not be an element of SEO ranking but social media indirectly influences those elements that do affect SEO ranking.
Social Media Management Services and SEO Philippines work together because social media drives quality traffic to blogs and websites. Google’s Gary Illyes said:
“The context in which you engage online, and how people talk about you online, actually can impact what you rank for.”
Sharing content in social media is a great way to bring traffic to your site. Content marketing shares information to help the reader but it won’t make a significant impact if not distributed properly.
Social Media platforms help in that aspect. Shared posts increase visibility, traffic and backlinks. Google uses these elements to determine the quality of your site content and could indirectly improve your search rankings.
While it helps, you don’t have to create an account for all social media websites that exist. Choose the ones where your customers are and those that can help SEO.
What social media websites are ideal for SEO? These are the ones that appear in searches and rank high on SERPs. Consumers would generally visit a company’s social media profile instead of their websites because social media provides a more personal experience. Consumers are also more familiar with the features of their preferred social media platform compared to navigating an unfamiliar website. Businesses are often introduced to the public through social media and can be easily searched within the platform.
Facebook is still the top social media platform, worldwide. 20 Billion visits per month puts them at #3 globally, just behind Google and YouTube, according to SEMrush . Facebook is user-friendly and allows users to distribute links to blogs and share complete posts for optimal traction. Facebook also allows search engines to crawl its pages and index contents, including comments. This allows Google to return results from Facebook pages on SERPs. This is a great way to bring traffic and improve SEO.
LinkedIn is the best social media platform for lead generation. It is the best platform for B2B marketers. 62% of leads come from LinkedIn, according to research.
Optimizing your LinkedIn profile will help your search ranking. The LinkedIn search algorithm could help you rank in SERPs if you naturally place the right keywords in your profile and content.
Medium has almost 154M unique visitors a month and averages on 258M visits, according to SEMrush Traffic Analytics. Medium articles rank high on Google SERPs and more than half of their traffic comes from organic search. Sharing content on Medium allows you access to their visitors and potential to rank in search ranking.
Twitter has 330M active monthly users. While Google doesn’t index Twitter content, you can still take advantage of its massive audience to improve ranking.
Consistently tweeting links to your website improves social signals. Retweets, likes and comments also improve social signals, which in turn improves ranking. Sharing quality content also helps to attract followers, which translates to web traffic.
Other social media platforms worth mentioning are Pinterest and Quora. Customers use Pinterest to look for trends and Quora for answers. These two are also ideal to boost web traffic for certain businesses.
JAF Digital Marketing, one of top SEO Philippines services providers, effectively utilizes social media platforms to improve SEO ranking. We provide Social Media Management Services including content marketing to boost website traffic and sales. Visit our website to learn more about our services.